Padel Club CRM & Member Management
Know every member. Keep every member.
Your regulars are the backbone of your revenue, but most clubs lose them silently — one missed follow-up, one unanswered WhatsApp, one time they felt like just a number. PlayLa CRM gives you a full picture of every member: visit history, lifetime spend, wallet balance, notes, tags, and segments that surface the people drifting away before they are gone.
At a glance
- 360° — member profiles
- Real-time — visit & spend tracking
- Smart — retention segments
- 1-click — WhatsApp from any profile
What it gives your club
- Complete member profiles — Every member gets a profile with play history, booking frequency, lifetime spend, wallet balance, session types, and internal notes — all in one place.
- Tags & custom labels — Tag members with anything meaningful: VIP, coach referral, corporate account, injury recovery, tournament player. Filter your whole database in seconds.
- Smart segments — Pre-built segments surface your top spenders, lapsed members, newcomers within 30 days, and regulars whose visit frequency has dropped. No query writing required.
- One-click WhatsApp — Jump from any member profile directly into a WhatsApp conversation with that member. Context sits beside the chat — no more switching between apps.
- Lifetime value tracking — See total spend across bookings, POS, coaching, and wallet top-ups per member. Know who your most valuable customers actually are — not just your most frequent.
- Win-back alerts — Get notified when a regular has not visited in 3, 7, or 14 days. Act while the window is still open, not after they have moved to another club.
How it works, in detail
Member profiles that actually tell you something
Most club software gives you a name and an email address. PlayLa gives you a complete picture: every booking, every POS purchase, every coaching session, every wallet top-up, every note your team has left, and a visit-frequency timeline. You can see at a glance whether a member is ramping up, maintaining, or pulling back.
- Booking history with session type, court, coach, amount paid
- POS transaction history with product detail
- Wallet balance and full top-up / deduction ledger
- Visit frequency chart (weekly view)
- Internal notes with staff attribution and date
- Custom tags (unlimited, free text)
- Member since date and total lifetime spend
Segments that find the members who need attention
The most valuable feature of a CRM is not storing data — it is surfacing what matters. PlayLa's pre-built segments do the analysis automatically so you always know who to reach out to and why.
- VIPs: top 10% by lifetime spend
- At-risk: regular members whose visit frequency has dropped by 50% in the last 30 days
- New members: joined in the last 30 days, not yet regulars
- Dormant: no visit in 60+ days, with last session date and value shown
- High wallet balance: members with significant credit who are not spending it
- Custom segment builder: filter by any combination of tag, spend, frequency, or date range
CRM connected to everything else in your club
PlayLa CRM is not a standalone contact list — it is the member layer woven through every other module. When you create a booking, the member profile updates. When they buy at the POS, their spend history updates. When you send them a WhatsApp, it appears in the shared inbox with their profile next to it. Everything stays in sync automatically.
- Booking system: sessions link to member profiles automatically
- POS: purchases attributed to members when they pay by wallet or are identified at checkout
- WhatsApp inbox: conversations linked to member profiles with visit and spend context visible
- Finance: member lifetime spend feeds into the P&L member analysis section
- Campaigns: export any segment as a send list for WhatsApp broadcast campaigns
Start knowing your members, not just counting them.
Your first 14 days are free. Add your members, tag your VIPs, and run your first retention segment today.
Common questions
Does PlayLa CRM replace my current member database?
PlayLa becomes your primary member record. Members are created when they sign up to your club app, or you can add them manually. If you have an existing member list, you can import it via CSV. PlayLa does not force a migration — you can add members gradually.
Can I add private notes to a member profile that members cannot see?
Yes. Internal notes are only visible to your admin team. They are useful for things like payment arrangements, medical notes, or sales context. Notes are timestamped and attributed to the staff member who wrote them.
How do the retention segments work?
PlayLa tracks visit frequency automatically and compares the current period to the member's personal baseline. If a member who normally comes 3 times a week has not visited in 12 days, they appear in the at-risk segment before they lapse entirely. You can configure the thresholds.
Can I export my member database?
Yes. You can export your full member list (or any filtered segment) as a CSV file at any time. The export includes contact details, tags, visit count, last visit date, and lifetime spend.